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CFI Marketing / Featured  / Boost Your Brand in the E&S Marketplace
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Boost Your Brand in the E&S Marketplace

Creating a successful brand can have a positive and profitable impact on your Foodservice E&S business. Your brand will unify your employees and give your business a common goal and focus, beyond selling products. Crafting your brand upfront gives you the chance to better define and communicate your message and story.

With so many competitors in the Foodservice business, a brand can help your company stand out from the rest and help to provide a competitive advantage. Remember, people buy from people they like. They also buy from brands they trust. On a level playing field, with all factors being the same, a customer will always purchase from the brand they like most and the company they most closely relate to.

Once you have decided how to brand your company, you will need to boost your brand through all of your marketing channels. Your brand’s visual assets, such as your logo, website and print materials help to create a style and mood. These marketing pieces also reflect the brand persona and provide an overall visual representation of your brand.

The colors you choose for your logo are important because not only does it help identify your brand, but it also sets the tone for your brand on a visual level. A great logo is distinctive, practical, appropriate, graphic and conveys your brand’s intended message.

Your print campaign should complement your branding efforts. As well as prominently displaying your logo, your printed materials should echo your brand’s persona and identify with your target audience.

CFI Marketing is a full-service marketing firm that can help you with everything related to branding, from marketing research to logo design. Our skilled designers can work with you to create or refresh your company logo or other identity pieces. We can also help you develop a marketing plan including print materials, web, email campaigns, truck signage and more…the possibilities are endless!

We know the Foodservice E&S industry and understand the importance of promoting your brand. Every dollar you spend on advertising and marketing is vital to your bottom line. Let CFI work within your budget to best position your company in the Foodservice E&S marketplace and help you boost your brand.