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Emphasizing Education

Our Vice President, Sarah, contributed to “Emphasizing Education” in FEDA’s Winter 2019 issue of FEDA News & Views which highlighted five innovative ways dealers are engaging customers.

Refreshing the traditional formula for catalogs and flyers by adding educational content that goes far beyond product specifications can help marketing materials remain relevant. “Introducing an educational element, like a product demo video in a digital catalog, adds value and positions the dealer or manufacturer as a reliable resource for industry knowledge,” says Sarah Scaggs, vice president of CFI Marketing, a food service marketing firm founded in 1981. [read more]