As a new FEDA Associate Member, our president Mindy was asked to explore the concept of “Partnerships in the Age of Speed” for their Summer 2019 issue of FEDA News & Views. This was such an interesting and exciting opportunity to take a look back at how business here at CFI has changed—and hasn’t—over the years!
Developing a new product is often costly both in terms of money and time spent. That’s why it is equally important to consider how you will launch your new product to your customers. For a healthy bottom line you must plan your product launch.READ MORE
If you are having trouble keeping visitors on your site, it may be your copy that is turning them away. READ MORE
What if I told you that by raising the price of your products you would actually please your customers rather than turning them away? READ MORE
From the garage of our founding sisters Mindy & Candy to our current team of over 20 talented employees, the company that started by creating cut-and-paste catalogs has continued to evolve with technology. What has not changed through the years is our exclusive loyalty to the Foodservice E&S industry.READ MORE
If you really want customers to browse through your catalog, create a cover that grabs their attention. We all know that the most important page of your catalog is the cover. That’s because the cover is the first thing your customer sees when deciding whether to keep the catalog or throw it into the trash. So how do you go about creating an attention-getting catalog cover that entices the customer to look inside?READ MORE
Content marketing is one of the best ways to educate your customers on the value of your products and services. This marketing technique, which involves creating and distributing high-quality, value-added content, is more likely to attract and help you acquire your ideal customer than traditional sales ads and promotional hype.READ MORE
The secret to writing great headlines is to make your target audience care about what you have to say.READ MORE
Benefits versus features, which one works best when writing copy that sells?READ MORE