If you really want customers to browse through your catalog, create a cover that grabs their attention. We all know that the most important page of your catalog is the cover. That’s because the cover is the first thing your customer sees when deciding whether to keep the catalog or throw it into the trash. So how do you go about creating an attention-getting catalog cover that entices the customer to look inside?READ MORE
Content marketing is one of the best ways to educate your customers on the value of your products and services. This marketing technique, which involves creating and distributing high-quality, value-added content, is more likely to attract and help you acquire your ideal customer than traditional sales ads and promotional hype.READ MORE
The secret to writing great headlines is to make your target audience care about what you have to say.READ MORE
Benefits versus features, which one works best when writing copy that sells?READ MORE
You have probably heard it before. Copy is King. When it comes to advertising, there is nothing in this universe so powerful as words.READ MORE
Each year, a long list of trends emerge on the culinary scene to offer chefs and diners a new spin on food and beverages.READ MORE
Every so often, someone makes the statement that “Print is dead.” Despite the technological advances in communication and online marketing, print is still one of the most effective forms of advertising.READ MORE
Creating a successful brand can have a positive and profitable impact on your Foodservice E&S business.READ MORE