I was watching a movie recently (from the comfort of my own couch, of course) and the unthinkable happened…a character picked up a pen and put it in his mouth. Gasp! After weeks of social distancing, diligent hand washing, and wiping down groceries with disinfectant, this made me cringe. It really made me think about how “normal” imagery can now have a negative impact on the viewer.
Email marketing is one of the most effective ways to reach your target audience, which is why it is important to have a strategy. To help you get started we have highlighted our favorite ways to grow your email list.
The quick response from restaurants as they convert to putting an emphasis on delivery and carryout, and in some cases make the difficult decision to shut their doors, has been both inspiring and heartbreaking—both from a personal and professional outlook. These are the businesses that we visit with our families, where we plan date nights with significant others, who cater our weddings and host our holiday parties. These are the places where we hold our business meetings, surrounded by the products we all make, sell, and advertise.READ MORE
As a new FEDA Associate Member, our president Mindy was asked to explore the concept of “Partnerships in the Age of Speed” for their Summer 2019 issue of FEDA News & Views. This was such an interesting and exciting opportunity to take a look back at how business here at CFI has changed—and hasn’t—over the years!
What if I told you that by raising the price of your products you would actually please your customers rather than turning them away? READ MORE
If you really want customers to browse through your catalog, create a cover that grabs their attention. We all know that the most important page of your catalog is the cover. That’s because the cover is the first thing your customer sees when deciding whether to keep the catalog or throw it into the trash. So how do you go about creating an attention-getting catalog cover that entices the customer to look inside?READ MORE