Meet Our New President
She’s taking on a new role, but she’s a familiar face to the team and clients at CFI Marketing. Vice President Jamie Bell will lead CFI Marketing into its next phase as President.
Introducing Our New President and Vice President
I am pleased to announce the promotions of two long-time employees: Sarah Scaggs to President and Jamie Bell to Vice President.
A Thanks to Our Valued Partners
Dear Valued Partner,
Since last spring, we have all been tested in ways we could not have imagined—personally and professionally. Celebrations, gatherings, travel, and sharing time with people we care about have taken on a new meaning and will be experienced and cherished in a new way going forward. I know I feel a new appreciation for my employees, my customers, my friends, and my family.
Q&A: AQ + CFI Talk Effective Marketing Copy
In this Q&A, Sarah Scaggs (Vice President, CFI Marketing) and David Demres (VP Marketing & Strategic Development, AutoQuotes) explore what it takes to produce compelling marketing copy for the new AQ Products API and beyond. READ MORE
Your Conference Season Turned Into Quarantine Season…Now What?
For the foodservice industry, all spring conferences starting mid-March 2020 were either canceled or postponed. This has eliminated what is, in most cases, the only time during the year that a face-to-face meeting would have happened between foodservice manufacturers, dealers, and in some cases the operators too. The same innovative spirit we are using right now to navigate our changed personal and professional lives needs to be applied to developing thoughtful and creative solutions that can replace this missed networking opportunity.READ MORE
Avoid These Messaging & Design Mistakes While Social Distancing
I was watching a movie recently (from the comfort of my own couch, of course) and the unthinkable happened…a character picked up a pen and put it in his mouth. Gasp! After weeks of social distancing, diligent hand washing, and wiping down groceries with disinfectant, this made me cringe. It really made me think about how “normal” imagery can now have a negative impact on the viewer.
In the spirit of making mindful choices, I’ve rounded up some tips to help ensure cringe-free marketing messaging & design during this period of social distancing.
Why Is It Important to Maintain Customer Communication?
The foodservice industry is working swiftly to reposition itself and maintain safe environments for essential employees. You’ve already worked hard to develop relationships with your customers and it’s critical to keep those lines of communication open. READ MORE
15 Ways To Grow Your Email List
Email marketing is one of the most effective ways to reach your target audience, which is why it is important to have a strategy. To help you get started we have highlighted our favorite ways to grow your email list.
1. Put a sign-up box in your store near the register.
Collecting email addresses can be as simple as asking people to sign up with provided registration slips. Just make sure it’s clear that they will be added to your email database. If they seem hesitant, you can remind them that they can unsubscribe at any time.
How to utilize your digital marketing channels during the COVID-19 epidemic
Communication is always critical—but especially so during times of crisis. Not only is it necessary to keep customers up-to-date on information like new operating hours, having an open line of communication helps keep your business in your customer’s mind after the crisis has passed. READ MORE
A message to our valued industry partners & clients
As the COVID-19 situation is still evolving, the foodservice industry faces many unknowns.
The quick response from restaurants as they convert to putting an emphasis on delivery and carryout, and in some cases make the difficult decision to shut their doors, has been both inspiring and heartbreaking—both from a personal and professional outlook. These are the businesses that we visit with our families, where we plan date nights with significant others, who cater our weddings and host our holiday parties. These are the places where we hold our business meetings, surrounded by the products we all make, sell, and advertise.READ MORE