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Connect to Customers

with Email Marketing

Email marketing offers businesses an opportunity to connect and build relationships with their prospective and current customers.

TRUST THE NUMBERS

TIPS TO DRIVE BETTER RESULTS

6x

You are 6x more likely to get a clickthrough from an email campaign than you are from a tweet. (Campaign Monitor)

HAVE FUN

56% of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. (WordStream)

For every $1 spent, email marketing generates $38 in ROI. (Campaign Monitor)

PERSONALIZE IT

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. (Aberdeen)

5x

A message is 5x more likely to be seen in email than via Facebook. (Radicati)

PREPARE FOR MOBILE

About 53% of emails are opened on mobile devices. (Campaign Monitor)

47%

Click-through rates are 47% higher for B2B email campaigns than B2C email campaigns. (WordStream)

NUMBERS TALK

MailChimp provides detailed statistics on the number of opens and clicks each email campaign receives. These numbers help provide insight into what content your audience is viewing. Use this data to help you target your markeitng to specific customers. Plus, MailChimp makes it easy to engage with those most interested in your content with custom-built lists based on who opens, clicks and engages in your content.

Emails that display incorrectly on mobile may be deleted within three seconds. (Campaign Monitor)

DON’T BE SHY

Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email (WhoIsHostingThis “Email Deliverability 101.”)

Sources: DMA, inkit.io, USPS Marketer’s Guide

Learn how to connect to your customers with email marketing.

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