In this Q&A, Sarah Scaggs (Vice President, CFI Marketing) and David Demres (VP Marketing & Strategic Development, AutoQuotes) explore what it takes to produce compelling marketing copy for the new AQ Products API and beyond. READ MORE Developing a new product is often costly both in terms of money and time spent. That’s why it is equally important to consider how you will launch your new product to your customers. For a healthy bottom line you must plan your product launch.READ MORE
Benefits versus features, which one works best when writing copy that sells?READ MORE
