Meet Our New President
She’s taking on a new role, but she’s a familiar face to the team and clients at CFI Marketing. Vice President Jamie Bell will lead CFI Marketing into its next phase as President.
Introducing Our New President and Vice President
I am pleased to announce the promotions of two long-time employees: Sarah Scaggs to President and Jamie Bell to Vice President.
A Thanks to Our Valued Partners
Dear Valued Partner,
Since last spring, we have all been tested in ways we could not have imagined—personally and professionally. Celebrations, gatherings, travel, and sharing time with people we care about have taken on a new meaning and will be experienced and cherished in a new way going forward. I know I feel a new appreciation for my employees, my customers, my friends, and my family.
Your Conference Season Turned Into Quarantine Season…Now What?
For the foodservice industry, all spring conferences starting mid-March 2020 were either canceled or postponed. This has eliminated what is, in most cases, the only time during the year that a face-to-face meeting would have happened between foodservice manufacturers, dealers, and in some cases the operators too. The same innovative spirit we are using right now to navigate our changed personal and professional lives needs to be applied to developing thoughtful and creative solutions that can replace this missed networking opportunity.READ MORE
Why Is It Important to Maintain Customer Communication?
The foodservice industry is working swiftly to reposition itself and maintain safe environments for essential employees. You’ve already worked hard to develop relationships with your customers and it’s critical to keep those lines of communication open. READ MORE
15 Ways To Grow Your Email List
Email marketing is one of the most effective ways to reach your target audience, which is why it is important to have a strategy. To help you get started we have highlighted our favorite ways to grow your email list.
1. Put a sign-up box in your store near the register.
Collecting email addresses can be as simple as asking people to sign up with provided registration slips. Just make sure it’s clear that they will be added to your email database. If they seem hesitant, you can remind them that they can unsubscribe at any time.