I was watching a movie recently (from the comfort of my own couch, of course) and the unthinkable happened…a character picked up a pen and put it in his mouth. Gasp! After weeks of social distancing, diligent hand washing, and wiping down groceries with disinfectant, this made me cringe. It really made me think about how “normal” imagery can now have a negative impact on the viewer.
Email marketing is one of the most effective ways to reach your target audience, which is why it is important to have a strategy. To help you get started we have highlighted our favorite ways to grow your email list.
Developing a new product is often costly both in terms of money and time spent. That’s why it is equally important to consider how you will launch your new product to your customers. For a healthy bottom line you must plan your product launch.READ MORE
If you really want customers to browse through your catalog, create a cover that grabs their attention. We all know that the most important page of your catalog is the cover. That’s because the cover is the first thing your customer sees when deciding whether to keep the catalog or throw it into the trash. So how do you go about creating an attention-getting catalog cover that entices the customer to look inside?READ MORE
Content marketing is one of the best ways to educate your customers on the value of your products and services. This marketing technique, which involves creating and distributing high-quality, value-added content, is more likely to attract and help you acquire your ideal customer than traditional sales ads and promotional hype.READ MORE