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video conference

Your Conference Season Turned Into Quarantine Season…Now What?

For the foodservice industry, all spring conferences starting mid-March 2020 were either canceled or postponed. This has eliminated what is, in most cases, the only time during the year that a face-to-face meeting would have happened between foodservice manufacturers, dealers, and in some cases the operators too. The same innovative spirit we are using right now to navigate our changed personal and professional lives needs to be applied to developing thoughtful and creative solutions that can replace this missed networking opportunity.READ MORE

Avoid These Messaging & Design Mistakes While Social Distancing

I was watching a movie recently (from the comfort of my own couch, of course) and the unthinkable happened…a character picked up a pen and put it in his mouth. Gasp! After weeks of social distancing, diligent hand washing, and wiping down groceries with disinfectant, this made me cringe. It really made me think about how “normal” imagery can now have a negative impact on the viewer.

In the spirit of making mindful choices, I’ve rounded up some tips to help ensure cringe-free marketing messaging & design during this period of social distancing.

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Store Open Sign

15 Ways To Grow Your Email List

Email marketing is one of the most effective ways to reach your target audience, which is why it is important to have a strategy. To help you get started we have highlighted our favorite ways to grow your email list.

1. Put a sign-up box in your store near the register.

Collecting email addresses can be as simple as asking people to sign up with provided registration slips. Just make sure it’s clear that they will be added to your email database. If they seem hesitant, you can remind them that they can unsubscribe at any time.

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Create An Attention-Getting Catalog Cover

If you really want customers to browse through your catalog, create a cover that grabs their attention. We all know that the most important page of your catalog is the cover. That’s because the cover is the first thing your customer sees when deciding whether to keep the catalog or throw it into the trash. So how do you go about creating an attention-getting catalog cover that entices the customer to look inside?READ MORE